Hug-a-Bub Stretchy Wrap Review
“The Hug-a-Bub Organic Wrap Carrier is perfect for newborns and young babies. It offers firm, secure support with an adjustable fit that distributes your baby’s weight evenly, minimising strain on your back and shoulders.”
— Hug-a-Bub Australia
Carrier Overview
Style: Stretchy Wrap
Brand: Hug-a-Bub
Model: Organic Wrap Carrier
Suitable from: Birth (3.2kg) to approx. 8kg (and beyond depending on model)
Features: Organic cotton with slight stretch, front carry, wide shoulder spread, ties to fit all sizes, lightweight version available
Our Review
Hug-a-Bub has been a long-trusted brand in Australian babywearing circles, and their wrap is no exception.
Firmer and less stretchy than most US wraps (like Boba), offering more structure
The “pocket wrap cross carry” style provides strong support once mastered
Lightweight version is cooler in summer and easier to manage for petite wearers
Excellent upright positioning and great for skin-to-skin in the early days
Fit Notes & Hints
This wrap has less give, so it requires more precise tying — but holds its shape well
Once learned, it offers excellent posture and weight distribution for long newborn carries
Fabric bunching can be minimised by spreading widely across shoulders and back
The lightweight wrap is ideal for Australian climates and comes in beautiful earthy colours
Instructional Resources
For guidance on using the Hug-a-Bub Wrap, you can refer to the following resources:
Step-by-Step Instructions: Front Wrap Cross Carry Position
Where to Buy
We recommend purchasing the Hug-a-Bub Wrap from:
Looking for a pre-loved option?
👉 South Eastern Babywearing Facebook Group
